Complete Story
 

10/16/2025

Marty Whitford

Director, UPFDA

Pest Management Professional (PMP) Group Brand Director

Professional Background

A U.S. Navy (Gulf War) veteran, Marty possesses 30-plus years of experience in integrated B2B media. He graduated from Kent State University’s School of Journalism & Mass Communication in 1993. Marty worked for Crain Communications as a senior editor for six years before launching Anchor Marketing, a boutique media buy and content creation agency. After five years of steering and growing the agency, Marty joined Cleveland, Ohio-based North Coast Media (NCM) in 2004 as managing editor of Pest Management Professional (PMP). Marty credits his beloved industry mentors and stable of stellar teammates and contributors for the 100-plus journalism awards he and the media brands he has led have won. In 2025, NCM promoted Marty to PMP Group Brand Director and NCM VP of Content.

Connection to the Association/Industry

Roland Rhodes and Dr. Cisse Spraggins vouched for Marty when he applied for UPFDA membership 20 years ago. “Much like this close-knit industry, UPFDA ‘had me at hello.’ UPFDA plays a critical role in connecting and educating pest management product formulators, manufacturers and distributors. The association protects pest control pros’ solutions toolboxes and helps industry suppliers and service providers turn growth obstacles into opportunities.” 

“Like a rising tide, UPFDA lifts all boats in this sea.”

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